What to blog?
Looking at the profile of visits to my blog I notice that some articles attract much more traffic than others. This is, of course, to be expected. But some articles are so disproportionately visited it started my thinking.
Do I use this information to target my blog posts so as to attract more views, or do I continue to blog about whatever is buzzing around my head at the time?
The conclusion I reached was that on this personal blog I should maintain the latter approach. Attracting visitors is not what this blog is about. This blog is more about mind dumping, writing for the sake of writing, entertaining and informing friends. This blog is not ‘about’ anything in particular, the only theme (if indeed one can call it a theme) is that everything written here comes from me, it’s something that interests me at the time I am writing, and interested readers will, over time, build up a fairly accurate picture of who I am, how I think, and what I believe.
As for my professional blog, well I guess I should take the former approach. That blog does have a theme and it serves two purposes; to inform people about topics and ideas in lifecycle management, and to promote me and my business. This last one requires that people visit the site, and I hope that by serving the first purpose the second is also served. People seem reluctant to tell me directly what interests them, but the statistics provided by the WordPress system provide enough information to at least guide my writing, telling me what type of article attracts attention to the blog.
So this blog continues to be me in written form, while my other blog will be shaped by the visitors.
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